Marketing Inventory Problems Solutions - Free Essay Example

Sample details Pages: 3 Words: 930 Downloads: 3 Date added: 2017/09/13 Category Advertising Essay Did you like this example? A – Class or Mass Summary (100 word) Neptune is the North America’s third-largest seafood producer in a high-end business. The company is an upmarket player. Main distribution channels: †¢ grocery chains and retailers; †¢ the best restaurants on its region; †¢ wholesalers; †¢ its own fish market. Don’t waste time! Our writers will create an original "Marketing: Inventory Problems Solutions" essay for you Create order They are facing a big inventory problem. Reasons †¢ new technologies; †¢ new lows; †¢ growing demand. Proposed solutions †¢ slash prices launching a new mass-market brand; †¢ slight discounts; †¢ sell old ships and launch new product; †¢ new markets. Issues of Sanchez’proposal †¢ destroy premium image, erode brand equity; †¢ price war; cannibalization; †¢ distribution; †¢ markets. B – A similar situation In the everyday struggle with the lifecycles of the market, companies face inventory problems. It is important for them to have adequate inventory levels to accommodate the needs of customers. However, in some cases, as it happened to Neptune , having too much inventory can become a weakness. Idle inventory can be costly and therefore could be a potential threat to company ‘s success. Hence, several companies such as Dell computers, McDonalds, and Toyota have been very successful using an important approach: t he Just In Time Management. Company’s situation: Toyota Motor Corporation and the JIT Japanese corporations cannot afford large amounts of land to warehouse finished products and parts. This was thought to be a disadvantage because it forced the production lot size below the economic lot size. The undesirable result was poor return on investment for a factory. In the same Situation was Toyota Motor Corporation that had to find a strategic solution. Inventory problem solution Usually excess inventory is marked down and sold for a reduced price. The chief engineer at Toyota, Taiichi Ohno,, examined accounting assumptions and realized that another method was possible. The factory could implement JIT system which would require it to be made more flexible and reduce the overhead costs of retooling and thereby reduce the economic lot size to fit the available warehouse space. They created an automatic replenishment system. Because of this system, the company hardly ever had excess inventory because once the inventory levels reached zero it would automatically re-order the product. The Just In Time (JIT) approach. JIT is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated costs. The process is driven by a series of signals that tell production processes when to make the next part. When implemented correctly, JIT can lead to dramatic improvements in a manufacturing organizations return on investment, quality, and efficiency. New stock is ordered when stock drops to the re-order level. This saves warehouse space and costs. However, one drawback of the JIT inventory system is that the re-order level is determined by historical demand. If demand rises above the historical average demand, the firm will deplete inventory faster than usual and cause customer service issues. To meet a 95% service rate a firm must carry about 3 standard deviations of demand in safety stock. Actions they took and outcome for the company Just-in-time (JIT) inventory systems are not a simple method that a company can adopt. It has a whole philosophy that the company had to follow in order to avoid its downsides. In short, the just-in-time inventory system is all about having the right material, at the right time, at the right place, and in the exact amount but its implications are broad for the implementers. To set up this process, over a period of several years Toyota engineers redesigned car models for commonality of tooling for such production processes. Some of the initial results at Toyota were horrible. When a process problem or bad parts surfaced on the production line, the entire production line had to be slowed or even stopped. Many people in Toyota predicted that the initiative would be abandoned for this reason. In the first week, line stops occurred almost hourly. Today line stops fell to a few per week. The result is a severe quality assurance crisis, and a dramatic improvement in product quality. Eventually, Toyota redesigned every part of its vehicles to eliminate or widen tolerances, while simultaneously implementing careful statistical controls. Communication is also a king in a JIT rich supply chain. There is a risk involved with JIT when there is a communication breakdown and the company cannot get the right amount of supplies needed to keep the just-in-time system running smoothly. Therefore, Toyota has developed its own software that connects dealers to factories and factories to suppliers. The integration of the value chain creates visibility for all members of Toyotas supply chain. When a request from a dealer is received by Toyota their software is able to figure out the availability of parts nearby, the time to resequence the assembly line and whether the change would unbalance the line by scheduling, for example, too many models loaded with time-consuming options one right after the other (Fahey, 2004). Because of their new approach, they are known as the master and pioneer of just in time and are currently entering the market to provide customized vehicles to customers with a minimal wait. Source: Business Finance on ttp://www. ssociatedcontent. com/article/5481124/justintime_management_is_the_solution. htm HBR https://www. leandeployment. co. uk/pages/just-in-time. php Similarities and differences between the two companies issues Even if both companies had to face the same inventory problems, services, markets and customers are clearly different. Hence, the same solution would be not be applicable at both companies. Moreover, Neptune had to solve a proble m of getting rid of rising excess of stocks. On the other hand, Toyota had to avoid creating inventories.

Analysis Of Persepolis And The Kite Runner

Erica Spry Professor Moore ENG 209 November 25, 2014 How Two Bildungsromans Challenge Gender Roles in Society In both Persepolis and The Kite Runner, readers are presented with two main characters in search for their own self-realization. According to Lukà ¡cs’s theory, â€Å"the self-realization of the individual ultimately sheds some light also on ‘social reality’† (22). Ultimately, readers are able to gain insight to the social realities of the characters’ nation states in both novels. Persepolis allows readers to learn about women and femininity in Iran’s culture while The Kite Runner provides readers with the social reality of men and masculinity in Afghanistan’s culture. Readers are told the story of Persepolis through the eyes and journey of Marjane (Marji). One example of the social reality of Iran that Persepolis presents to readers is women’s mode of dress. In the beginning of the novel, Marji states, â€Å"Then came 1980: the year it became obligatory to wear the veil at school† (1.4). At this time, Marji is only ten years old, yet she still resists the veil and somewhat realizes the gender inequalities present in her reality. Although both boys’ and girls’ clothes change within their separate schools, girls are the only ones who are required to wear the veil. The hijab is a piece of fabric that women are required to wear -- concealing parts of their face and all of their hair. Not only is this a significant part of the social reality, but this is a legalShow MoreRelatedLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesMusic, by Peter Ackroyd (1992)[39] The Gods Laugh on Mondays, by Reza Khoshnazar (1995) About a Boy, by Nick Hornby (1998) The Perks of Being a Wallflower, by Stephen Chbosky (1999)[40] Persepolis, by Marjane Satrapi (2000)[41] 21st century[edit] The Secret Life of Bees, by Sue Monk Kidd (2002)[42] The Kite Runner, by Khaled Hosseini (2003)[43] The Fortress of Solitude, by Jonathan Lethem (2003) [44] Never Let Me Go, by Kazuo Ishiguro (2005)[30] Looking for Alaska, by John Green (2005) Indecision

The Use of Social Networking Sites - 1657 Words

By Ogechi Ebere By Ogechi Ebere Their Advantages, Abuses and Dangers. Their Advantages, Abuses and Dangers. The Use of Social Networking Sites The Use of Social Networking Sites Introduction: Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share. In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency. It could be ideas, values, trade, anything. Social networks operate on many levels. Initially social networking happened at family functions where all relative and friends†¦show more content†¦2) Reducing Worker Productivity There has been evidence to suggest social networking sites are harming businesses. Their employees are wasting time right throughout the day by participating in social networking sites rather than actually working. It has been stated that Facebook alone is accountable to wasting more than  £130 million a day in the UK. 3) How Much Do Social Networking Sites Know? Perhaps social networking sites have learnt a bit too much information for comfort, Facebook knows via their program Facebook Beacon that analyses our natural online behaviour - how long we are on the internet for, how often we visit certain websites etc. They monitor your activity even when you arent actually even logged in to Facebook! 4) Potential to Cause Harm There has been many reported cases, where fake accounts have been made, that lead to horrific tragedies. Such as in October 2006 a fake MySpace account was created that was given the name of Josh Evans that was closely linked to the suicide of Megan Meier. 5) The Case of Cyber-Bullying As many young teenagers are using social networking sites as a form of communication, this just provides bullies with another opportunity to traumatise their victims. With fewShow MoreRelatedUse Of Social Networking Sites ( Snss ) From The Academic Literature899 Words   |  4 PagesThe lack of recommendations on the use of Social Networking Sites (SNSs) from the academic literature (148 words) The lack of recommendations on the use of Social Networking Sites (SNSs) from the academic literature is a huge problem of the study on SNSs. First, it does not prove the readers with any straightforward recommendations on the use of SNSs. Secondly, the researchers rely on previous ideas proposed by academics and, in many cases, do not attempt to confirm or dispel a suspension with theirRead MoreUse Of Social Networking Sites On An Individual s Mental Health1855 Words   |  8 PagesQuestion: What are the effects (if there are any) of the use of Social Networking Sites on an individual’s mental health? Abstract This paper takes a comprehensive look at the effects of the use of social networking sites on an individual’s mental and psychological health. Are the effects positive, negative or can they be both? This article will look at the work of scholars who differ in opinion and discuss what else can be done to help form a concrete answer and solution to the question. Most ofRead MoreThe Effect of the Use of Social Networking Sites in the Workplace on Job Performance18692 Words   |  75 PagesTHE EFFECT OF THE USE OF SOCIAL NETWORKING SITES IN THE WORKPLACE ON JOB PERFORMANCE A Dissertation by MURAD MOQBEL Submitted to Texas AM International University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY IN INTERNATIONAL BUSINESS ADMINISTRATION May 2012 Concentration: Management Information Systems THE EFFECT OF THE USE OF SOCIAL NETWORKING SITES IN THE WORKPLACE ON JOB PERFORMANCE A Dissertation by MURAD MOQBEL SubmittedRead MoreGerman Legislation Banned The Use Of Information From Social Networking Sites1476 Words   |  6 PagesIn August 2010, German legislation banned the use of information from social networking sites when used in the employment process, but permitted the use of publically available information on job networking sites, such as LinkedIn. In fact, the Interior Minister, Thomas de Maizià ©re, recognized that social media is a private right stating that private social networks are private and not to be used as gateways for gaining information on job applicants. Though it may be difficult to prove that aRead MoreInternet Addiction: Use of Social Networking Sites and Its Impact on Intermediate Students3248 Words   |  13 PagesINTERNET ADDICTION: USE OF SOCIAL NETWORKING SITES AND ITS IMPACT ON INTERMEDIATE STUDENTS Abstract: Widespread use of internet has led to a kind of addiction. The present study examined the use of Internet and getting addicted to the social networking sites and on the whole its impact on intermediate level students. The sample comprised of 285 students out of which the addicts were pulled out. The tools used were questionnaire developed by Dr. Kimberly Young, the IAT which is a 20-item questionnaireRead MoreAdvantages and Disadvantages of Social Networking Essay1623 Words   |  7 Pagescetera. The form of communication that has rapidly increased over the years is social networking sites, such as Facebook, Twitter, MySpace, Google Plus, et cetera. In fact, according to Pew Internet, as of 2012, eighty-one percent of teenagers who use the Internet are using it for social networking sites (Madden et al.). Furthermore, as of May 2013, seventy-two percent of adults who are online are social networking sites users, which is five percent higher than a year ago and sixty-four percent hig herRead MoreSocial Networking Sites Among People1130 Words   |  5 Pageswith high self-esteem use Facebook for number of hours to enhance their social life. People who are narcissist by nature are prone to get addicted easily to social networking sites. People who are extravert spend more time on Facebook to enhance their social life. 2.0 Introduction Social networking sites help diversity of people of different culture to communicate with each other. In this era we have got many social networking sites, but amongst them the most opted site by the people is FacebookRead MoreAre Social Networking Sites Good for a Society?1846 Words   |  7 PagesSocial networking sites can be deemed this century’s phenomenon. These websites have, throughout the years, grown from having at least 10,000 members logging on daily, to 1,000,000 active users daily. According to Danah M. Boyd and Nicole B. Ellison, social networking sites are â€Å"web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connectionsRead MoreSocial Networking Sites Have Brought More Problems Than Benefits to Society.983 Words   |  4 PagesSocial networking sites are a new revolution that deserves our att ention, as we ourselves are part of this revolution. Social networking is an umbrella term that refers to the various activities that integrate technology, social interaction, and construction of words, pictures, audio and videos. Simply put, social networking is about the million of conversations that take place all over the world on social networking sites, which includes Facebook, MySpace, Twitter, online forums, etc. ProponentsRead MoreExample Chapter1 of Research Paper1725 Words   |  7 Pagescontribute to the growth of the media. However, upon the development of social networking sites, the web was opened to the world and was able to fulfill its purpose: to provide people all over the world a never ending way of connecting. â€Å"Nothing has changed the Web more than the rise of social networking sites.† Upon the rise of the internet’s popularity, different programmers and developers designed a variety of web sites which enabled the users to gather information quicker and easier, to

Body Positivity Argumentative Essay - 1201 Words

â€Å"The Negatives of Body Positivity† â€Å"Love your curves!† â€Å"You go, girl!† â€Å"Don’t let the haters get to you, sweetie.† These are just some of the comments I stumble upon on someone’s body positive Instagram post. The post is often a photo of the said person - be it a selfie or a full body photo - along with hashtags such as â€Å"#bodypositivity,† â€Å"#loveyourself,† â€Å"#bodyacceptance,† and other hashtags along those lines. It also isn’t uncommon for me to come across body positive articles by media outlets like Buzzfeed or Huffington Post on my timeline, with headlines such as â€Å"X Star is a Huge Inspiration for the Body Positive Movement† or â€Å"X Star Opens Up about Body Positivity† appearing more frequently on my news feed. People are starting to talk†¦show more content†¦Part of the Body Positivity culture also includes the comments that accompany these Body Positivity posts - about how one should keep doing what he/she is doing, and how that said person shouldn’t listen to body shamers. The movement has become mainstre am, but is the movement really as good as it sounds? The movement doesn’t sound bad at all. However, underneath that thin veneer of inspirational messages lies the true nature of the movement and the problems that arise with it. First, the Body Positivity Movement has the tendency to be exclusive. When scrolling down the body positivity tag on websites, majority of the posts you see feature plus sized women. It’s rare that one will come across a body positivity tag with a photo of a skinny or muscular or average sized body, and it’s even rarer to see the tag accompanied with a photo of a man. If body positivity is supposedly for everyone, why is it that we don’t see enough of average sized or skinny women, and men? Why is it that the photos that accompany media articles about body positivity are mostly photos of overweight or obese women? There shouldn’t be any exclusivity within the movement, because where there is exclusivity, there is a tendency to bash those who aren’t included - which then leads to my second point. Next, there is the matter of â€Å"skinny shaming,† which, according to urbandictionary,Show MoreRelatedThe Pop Star Of Hip Hop Sensation1150 Words   |  5 PagesMinaj and Lady Gaga’s characteristic that they both are feminist pop star. They look at things from the perspective of progressive women and express in their own ways. Their colours aren’t one off its commonly seen in their oeuvres. In particular this essay will look at the relationship between their music videos, interviews and lyrics and feminism. Feminism is a political and social movement. Feminism is about changing the way and has always fought to make sure that people see male and female rightsRead MoreDeveloping Management Skills404131 Words   |  1617 PagesMachiavellianism Scale—MACH IV 536 SKILL LEARNING 538 Leading Positive Change 538 Ubiquitous and Escalating Change 539 The Need for Frameworks 539 Tendencies Toward Stability 540 A Framework for Leading Positive Change 542 Establishing a Climate of Positivity 544 Creating Readiness for Change 550 Articulating a Vision of Abundance 553 Generating Commitment to the Vision 557 Institutionalizing the Positive Change 562 SKILL ANALYSIS 568 Cases Involving Leading Positive Change 568 Corporate Vision StatementsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pageson Social Networking †¢ New section on Persuasive Communication strategies †¢ Discussion of how to fra me messages for maximum impact †¢ Discussion of the effects of authority, expertise, and liking on communication effectiveness †¢ Updated discussion of body language in communication †¢ Introduces new ideas about the effects of electronic communications †¢ New Point–Counterpoint (Social Networking Is Good Business) †¢ New An Ethical Choice (The Ethics of Gossip at Work) †¢ New Case Incident (Using Social Media

Money Does Not Bring Happiness Free Essays

There’s an opinion which says that money brings happiness. Some people agree with it, others not. The discussion has lasted for a long time and still there are different points of view about it. We will write a custom essay sample on Money Does Not Bring Happiness or any similar topic only for you Order Now Nowadays, we can divide our society into two groups of people: those whose life is centered around money and others who know that there are more important things than being rich. The latter are aware that wealthy people often aren’t able to have a real friend. People who surround the wealthy, are only expecting for themselves. Moreover, there are people who believe that money can be a medicine for everything. But they make a mistake, as no sum of cash can prevent us from old age, loneliness, diseases, accidents, death or stuff like this. And it’s useful to remember that money is a fragile thing, which we can lose at any time. In addition, wealth makes people less sensitive. They aren’t able to notice both poverty, which is around them, and needs of others. However, money is the basic means, which lets people make their dreams come true – the dreams, which have been unavailable since one’s childhood, like travelling all over the world or buying a villa, that’s all to compensate a misery of someone’s childhood. Thanks to having money it’s easier in our life to establish ourselves. Cash can be helpful in achieving many goals like finishing our education. What’s more, money lets us buy basic products which are essential to our daily existence. Human can’t live without eating. We have to be able to earn some money to dress up properly. To sum up the issue is far from solving but it seems that even though money is useful to life we can’t buy the most important things – love or friendship. I think that human has to use money in proper way, without harming others. However, I presume that words: â€Å"Money doesn’t bring happiness† can’t exist in present world, because everything circles around money. How to cite Money Does Not Bring Happiness, Essay examples

Character Exercises of Blood Brothers Essay Example For Students

Character Exercises of Blood Brothers Essay At the start of the exam, we were given a large piece of sugar paper with characters names written on them. We were then asked to write down some personality traits of the character in front of us, and then move it around the circle so we all ended up with a different character in front of us. After a few times of repeating this, we were asked to then write down some things about their appearance. It was interesting to see what the stereotypes given to certain characters. For example, because Mickey is part of the lower class, we assume that he is dirty and scruffy, but we also stereotype Mr. Lyons as being very neat and clean because he is of the upper middle class. We will write a custom essay on Character Exercises of Blood Brothers specifically for you for only $16.38 $13.9/page Order now Mickey  Mickey is the son that Mrs. Johnstone kept. He is quite scruffy and attends a public school. He is quite unsuccessful in the things that he tries to succeed in, but finally his dreams come true when he finally marries Linda. He has a common Liverpool accent and where he is part of the lower class, finally turns to crime to support his family. Eddie  Eddie is the twin that Mrs. Johnstone gave away to Mrs. Lyons. He is very neat and proper, but finds all the naughty things that Mickey does very exciting. He attends private school and does not have a Liverpool accent. He does not know that Mickey is his real brother. Mrs. Johnstone  Mrs. Johnstone is mother to Sammy, Edward, and Mickey. She did have a job as a cleaner, but lost this when the twins were born. She tries her hardest for her children but cannot seem to get off of the housing estate. She is very superstitious and protective over Mickey. Mrs. Lyons  Mrs. Lyons acts as Edwards mother. She is quite wealthy and very prudish. At the beginning of the play we feel sorry for her, as she cannot have her own children, but shortly after she stars to become mental with her wanting to be safe from Mrs. Johnstone. She is eventually driven to insanity and tries to kill Mrs. Johnstone. Mr. Lyons  Mr. Lyons acts as Edwards father. He does not know that Edward is not his own son, and cannot understand why Mrs. Lyons is becoming so crazy. He seems to be quite smart and hardworking for his family, and always puts the needs of others before his own. Linda  Linda is a childhood friend to both Eddie and Mickey. She has a Liverpool accent and lives in council estates. She does get married to Mickey, but is driven away when he becomes addicted to prescription pills. She has an affair with Edward and could be the person to blame for the tragic ending to this play. Sammy  Sammy is the rogue of the Johnstone family. He is always up to mischief and doesnt seem to get anywhere in his life. Mickey wishes to be like him at first, but as Sammy gets older he seems to get more and more out of control. Tensions between characters  The lines between names represent tension between the characters  Mickey Eddie  Sammy Linda  Mrs. Johnstone Mr. Lyons  Mrs. Lyons  After completing this exercise, we were then asked to stand at one end of the room and were asked various questions. We then had to go and stand at the name which we felt w s the answer for the question.  Who do you feel the most sorry for?  For this question the most common answer was Mickey, as obviously he has had a very hard life. He has lead a very under privileged lifestyle and no matter how hard he tries he never seems to get anywhere. Personally I felt sorry for Mrs. Lyons, as her want for a baby led to her mental downfall. She let her paranoia get to her so much that she didnt feel safe. Not only that, she had to hide a huge secret from her husband for many years. .u7d0a3e29b766ce18303ea4b73b37e08f , .u7d0a3e29b766ce18303ea4b73b37e08f .postImageUrl , .u7d0a3e29b766ce18303ea4b73b37e08f .centered-text-area { min-height: 80px; position: relative; } .u7d0a3e29b766ce18303ea4b73b37e08f , .u7d0a3e29b766ce18303ea4b73b37e08f:hover , .u7d0a3e29b766ce18303ea4b73b37e08f:visited , .u7d0a3e29b766ce18303ea4b73b37e08f:active { border:0!important; } .u7d0a3e29b766ce18303ea4b73b37e08f .clearfix:after { content: ""; display: table; clear: both; } .u7d0a3e29b766ce18303ea4b73b37e08f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7d0a3e29b766ce18303ea4b73b37e08f:active , .u7d0a3e29b766ce18303ea4b73b37e08f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7d0a3e29b766ce18303ea4b73b37e08f .centered-text-area { width: 100%; position: relative ; } .u7d0a3e29b766ce18303ea4b73b37e08f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7d0a3e29b766ce18303ea4b73b37e08f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7d0a3e29b766ce18303ea4b73b37e08f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7d0a3e29b766ce18303ea4b73b37e08f:hover .ctaButton { background-color: #34495E!important; } .u7d0a3e29b766ce18303ea4b73b37e08f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7d0a3e29b766ce18303ea4b73b37e08f .u7d0a3e29b766ce18303ea4b73b37e08f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7d0a3e29b766ce18303ea4b73b37e08f:after { content: ""; display: block; clear: both; } READ: Blood Brothers written by Willy Russell EssayWho is the most secure?  I think that Mr. Lyons is the most secure as he doesnt know about any of the lies and superstitions that have been created in the play. He also has a good job, house and a seemingly loving family. He is oblivious to everything that goes on behind scenes, which perhaps could make him the least secure in the truth, but seems to be the most secure in his happiness Who is the most successful?  I think that either Eddie or Mrs. Lyons is the most successful. Eddie is the most successful in an academic manner. He attended a good school, has a good job and is well looked after. Mrs Lyons however, is the most successful in happiness and what she wants. She has managed to manipulate everyone into giving her exactly what she wants. This unfortunately causes her downfall in the end. Who is the most intelligent?  Again, I believe that the most intelligent person in this play is Mrs. Lyons. She is very good at manipulating people, and is very smart at cover stories. She also manages to trick Mrs. Johnstone into believing in a superstition that she invented herself. This helps her to gain a son. She also makes Mrs. Johnstone swear on the bible, knowing she is superstitious and unable to break her word.  Who is the wisest?  In my opinion Mrs. Johnstone is the wisest as she has the most life experience. She has had her ups and downs, and has still managed to raise 8 children, pretty much by herself, even when she is unemployed in lower class Liverpool. She may not have the highest intelligence of all the characters, but in my opinion I think she is wiser than everyone else. Who is the most deprived?  I personally think that Eddie is the most deprived in the sense of the truth. He has been brought up all his life thinking that Mr. and Mrs. Lyons were his real parents, when actually Mrs. Johnstone is his mother. Although Mickey has been deprived of materialistic things, Eddie has been deprived of his whole family. He has been living a lie his whole life, which is why I think he is the most deprived. Family is more important that material goods.