Business research methods Assignment Example | Topics and Well Written Essays - 2000 words

Business research methods - Assignment Example In the case presented, it would prove impractical and impossible to carry a study that involves over 2000 fast food restaurants. Hence, there is a salient need for sampling. Researchers have identified two categories of sampling technique names, probability sampling and non-probability sampling. For the research on fast food restaurants mentioned, it becomes critical to identify the most appropriate method of sampling that will yield a reliable sample for the research. In a bid to identify the appropriate one, an overview of both sampling methods will be presented. Their implications will also be highlighted and eventually the most appropriate method will be identified (Acharya et al 2013, p. 332). Probability sampling is one of the common techniques used by many researchers when they require yielding a sample that can be used in their research. The basis of probability sampling is randomization. At such randomization, the researcher ensures that each item or entity in the target population has an equal chance of being part of the sample (Uprichard 2013, p. 9). Experts have highlighted that probability sampling eliminates the need for systematic and sampling biases. The main objective in probability sampling is ensuring that the sample serves as an effective representative of the targeted population (Acharya et al 2013, p. 332). Notably, such a representative sample is required by researchers for making generalizations about the targeted population. This is the reason why researchers need to be careful when sampling. There are different techniques of achieving the probability sampling, which have been widely used by different researchers (Uprichard 2013, p. 5). One of the common types of probability sampling is the simple random sampling, which may either be done mechanically or using computer software. The basis of simple random sampling is making an all-inclusive list of the entities in the population and then engaging in a